Part 4: Future in the Making
After launch: gathering customer feedback, acting on it with or without marketing technology, and planning how the offering improves and grows.
IndustriesRetail and consumer
Retail and consumer
A consumer venture can start small and grow on costs it understands
“Can a consumer venture start small and grow on a cost base it understands?”
Our impact
Selected work, and what it changed.
Consumer venture study
The workA live model covering products, machinery, warehousing and phased growth to online sales
The outcomeFounders test every assumption before committing capital
Launch strategy for a consumer audio tool
The workMarket sequencing, phased pricing and licensing
The outcomeThe launch order follows evidence, and pricing is set phase by phase
Related research
Part 3: Unleash Your Offerings to the World
Taking a funded, prototyped offering to market: outreach, positioning and a vision statement that draws in customers and resources.
Part 2: Setting Captivated Visions Free
The hurdles that hold entrepreneurs back, and three actions to take before kick-off: learn from related experience, dismantle biases, and prepare to prototype.
Bring us the question your industry is asking
Tell us the decision in front of you. We will reply with how we would approach it.
From the United States to leadership teams worldwide, virtually or on site.
- 1FrameAgree the decision to be made and the evidence it requires.
- 2BaselineEstablish where the organization stands today.
- 3CommitAgree the scope, the model and the price.